Not by my family.
Not by my friends.
By the funeral industry.
Last month, my husband Tom passed away after 43 years of marriage.
I walked into the funeral home thinking I had everything figured out. Tom was organized. We had savings. We thought we were prepared.
The director—a kind woman named Patricia—walked me through the service options.
"Your total comes to $13,800," she said, sliding the paper across her desk.
I felt my chest tighten.
I ended up using every penny. Plus $1,600 on a credit card at 19% interest.
Your Family Doesn't Have to Go Through What Mine Did
• You're a U.S. resident
• You can answer 3 simple questions
What Patricia Told Me After
A week later, Patricia called me back.
"Mrs. Anderson? Can I tell you something off the record?"
She told me about a specialized program.
Up to $40,000 in coverage for final expenses.
Designed specifically for people 55 and older.
I asked the obvious question: "Why didn't anyone tell us?"
Her answer made my blood boil.
The Industry Secret Nobody Talks About
I started asking questions. Calling other funeral homes. Talking to friends who'd been through this.
The pattern was everywhere.
73% of families over 55 don't have adequate final expense coverage.
Not because they can't get it.
Because nobody tells them it exists.
The average final arrangement costs $12,000-$15,000.
Most families discover this when they're grieving—the absolute worst time to make financial decisions.
That's when funeral homes offer "convenient" financing at 18-22% interest.
They make MORE money this way than if you had coverage in place.
Why Don't More People Know About This?
After Tom's service, I became obsessed with understanding why nobody told us.
I talked to financial planners. Estate attorneys. Even other funeral directors.
The truth is simple and infuriating:
- Funeral homes make higher profit margins when families pay out of pocket
- Traditional advisors focus on retirement savings, not final expenses
- Most people assume "it's covered" and never ask
- The industry thrives on people discovering costs during crisis
It's a $20 billion industry built on families being unprepared.
What I Wish Someone Had Told Me at 55
I'm 71 now. The week after Tom's funeral, I called the number Patricia gave me.
Ten minutes on the phone.
Three simple questions.
Approved for $35,000 in coverage.
Here's what I learned that could have saved us $13,800 in stress and debt:
The process: One phone call, about 10 minutes
Approval time: Usually 24-48 hours
Coverage amount: Up to $40,000
When needed: Funds available within 48 hours
My daughter Emily won't have to do what I did.
She won't have to choose between paying for my arrangements and her kids' college fund.
She won't have to call her brother at 2 AM crying about money when she should just be allowed to grieve.
Don't Let Your Family Go Through What I Did
• Most approved within 24-48 hours
• Zero obligation to check eligibility
• Family protected from financial crisis
The Window Is Smaller Than You Think
After talking to dozens of families, I noticed a pattern:
People who secured coverage at 55-65 had zero problems qualifying.
People who waited until after 75? Many couldn't qualify at all.
Ages 65-74: Most qualify with simple health questions
Ages 75-80: Qualification becomes significantly harder
After 80: Many programs stop accepting new enrollments
Every year you wait, the window gets smaller.
One health diagnosis can change everything overnight.
Why I'm Sharing This
I could have kept this to myself.
But every time I think about Tom—about how we spent 43 years building something together, only for me to drain it all in one terrible week—I get angry.
Not at Tom.
Not at Patricia.
At a system designed to keep families in the dark.
Not for you. For them.
What Happens When You Call
I know calling about this feels uncomfortable. Nobody wants to think about it.
But here's what actually happens:
- You'll answer 3 simple questions (no medical exam if you're under 75)
- They'll tell you if you qualify and for how much coverage
- The whole call takes about 10 minutes
- Most people get approved within 24-48 hours
- Your family is protected from what mine went through
That's it. Ten minutes to protect your family from a $12,000-$15,000 crisis.
The information is free.
The peace of mind? That's priceless.
Don't Wait Until It's Too Late
I waited until I was sitting in Patricia's office, drowning in grief and panic, to learn about this.
Don't be me.
Don't let your family sit in that same chair, trying to figure out how to honor your memory while their bank account is screaming at them.
Right now, you can still do something about it.
Ten minutes. One phone call.
That's all it takes to make sure your family remembers you for your love...
Not for the bill you left behind.
The call is 100% free. The information is free. You're under zero obligation.
If you don't qualify or decide it's not for you, simply hang up. No pressure, no hassle.
Protect Your Family From What I Went Through
• Up to $40,000 coverage available
• No medical exam for ages 55-74
• Family protected from financial burden
I wish someone had told me this when Tom turned 55. Don't wait until you're in that funeral home chair.
Your family's peace of mind depends on the choice you make right now.